/* =========================================
       DESIGN SYSTEM — CSS VARIABLES
    ========================================= */
    :root {
      --ink:       #1a1614;
      --ink-soft:  #3d3632;
      --ink-muted: #7a6f6a;
      --cream:     #faf7f4;
      --paper:     #ffffff;
      --blush:     #e8d5c4;
      --green:      #757437;
      --green-dark: #4b4a1f;
      --green-light: #a09f60;
      --gold:      #b8922a;
      --gold-light:#f5e6c0;
      --border:    #e0d8d2;
      --shadow-sm: 0 2px 12px rgba(26,22,20,.07);
      --shadow-md: 0 8px 40px rgba(26,22,20,.12);
      --shadow-lg: 0 24px 80px rgba(26,22,20,.16);
      --azul-xinalani: #207684;
      --r:         4px;
    }

    /* =========================================
       RESET & BASE
    ========================================= */
    *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
    html { scroll-behavior: smooth; }
    body {
      background: var(--cream);
      color: var(--ink);
      font-family: 'Lora', Georgia, serif;
      font-size: 18px;
      line-height: 1.8;
      -webkit-font-smoothing: antialiased;
    }

    img { max-width: 100%; display: block; }
    a { color: var(--green); text-decoration: none; }
    a:hover { text-decoration: underline; }

    .article-body ul {
    list-style: none;
    margin-bottom: 25px !important;
    padding: 0;
    display: flex;
    flex-direction: column;
    gap: 10px;
    }
    .article-body ul li {
    font-family: 'Karla', sans-serif;
    font-size: 16px;
    line-height: 1.2;
    padding-left: 24px;
    position: relative;
    color: var(--ink-soft);
    }
    .article-body ul li::before {
    content: '•';
    position: absolute;
    left: 0;
    color: #cd7c26;
    font-weight: 800;
    }

    /* =========================================
       LAYOUT UTILITIES
    ========================================= */
    .container        { max-width: 1080px; margin: 0 auto; padding: 0 24px; }
    .container--wide  { max-width: 1100px; margin: 0 auto; padding: 0 24px; }
    .container--full  { max-width: 100%; }

    /* =========================================
       HERO
    ========================================= */
    .hero {
      position: relative;
      background: var(--ink);
      color: white;
      overflow: hidden;
      padding: 100px 24px 80px;
      text-align: center;
	  z-index: 9;
      background-size: cover;
      background-position: center center;
    }
    /* Decorative grain texture overlay */
    .hero::before {
      content: '';
      position: absolute; inset: 0;
      background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.06'/%3E%3C/svg%3E");
      opacity: 0.4;
      pointer-events: none;
    }
    #blog-hero-overlay{
        position: absolute;
        width: 100%;
        height: 100%;
        background: #00000054;
        top: 0;
        left: 0;
        z-index: -1;
    }
    /* Diagonal accent stripe
    .hero::after {
      content: '';
      position: absolute;
      bottom: -2px; left: 0; right: 0;
      height: 60px;
      background: var(--cream);
      clip-path: polygon(0 100%, 100% 0, 100% 100%);
    }*/

    .hero__tag {
      display: inline-flex;
      align-items: center;
      gap: 8px;
      font-family: 'Karla', sans-serif;
      font-size: 0.72rem;
      font-weight: 500;
      letter-spacing: .12em;
      text-transform: uppercase;
      color: #fff;
      padding: 6px 14px;
      border-radius: 20px;
      margin-bottom: 32px;
    }
    .hero__tag::before {
      content: '';
      width: 6px; height: 6px;
      background: var(--green);
      border-radius: 50%;
      display: inline-block;
    }

    .hero h1 {
      font-family: 'Prata', serif;
      font-size: 4rem;
      font-weight: 900;
      line-height: 1.08;
      letter-spacing: -.02em;
      margin-bottom: 12px;
      color: #fff;
    }
    .hero h1 em {
      font-style: italic;
      color: #e8c4a0;
    }

    .hero__sub {
      font-family: 'Prata', serif;
      font-style: italic;
      font-size: clamp(1.05rem, 2.5vw, 1.25rem);
      color: rgba(255,255,255,.65);
      max-width: 640px;
      margin: 18px auto 36px;
      line-height: 1.6;
    }

    .hero__meta {
      display: flex;
      align-items: center;
      justify-content: center;
      gap: 20px;
      font-family: 'Karla', sans-serif;
      font-size: 0.82rem;
      color: rgba(255,255,255,.5);
      flex-wrap: wrap;
    }
	.hero__meta span{
		color: #fff;
	}
    .hero__meta strong { color: rgba(255,255,255,.85); font-weight: 500; }
    .hero__meta .dot { opacity: .4; }

	.hero p{
		color: #fff;
	}

	.hero .container p{
		font-family: 'Karla', sans-serif;
        z-index: 1;
	}

    /* [DESIGN NOTE] Recommend placing a full-bleed editorial photography hero image
       here (dark, atmospheric, person on phone / crowd / conversation) using
       background-image + filter: brightness(0.35) on the .hero element */

    /* =========================================
       READING PROGRESS BAR
    ========================================= */
    #progress-bar {
      position: fixed;
      top: 0; left: 0;
      height: 3px;
      width: 0%;
      background: #757437;
      z-index: 99999;
      transition: width .1s linear;
    }

    /* =========================================
       ARTICLE BODY
    ========================================= */
    .article-body {
      padding: 64px 0 80px;
    }

	.wp-block-image figcaption{
		font-size: 14px;
		font-family: 'Karla', sans-serif;
	}

    /* prose paragraphs */
    .article-body p {
      margin-bottom: 1rem;
      color: var(--ink-soft);
	  font-family: 'Karla', sans-serif;
    }
    .article-body p:first-child { margin-top: 0; }

    /* =========================================
       SUMMARY BOX
    ========================================= */
    .summary-box {
      background: var(--gold-light);
      border-left: 4px solid var(--gold);
      border-radius: 0 var(--r) var(--r) 0;
      padding: 28px 32px;
      margin-bottom: 48px;
    }
    .summary-box__label {
      font-family: 'Karla', sans-serif;
      font-size: 0.72rem;
      font-weight: 500;
      letter-spacing: .1em;
      text-transform: uppercase;
      color: var(--gold);
      margin-bottom: 14px;
    }
    .summary-box ul {
      list-style: none;
      display: flex;
      flex-direction: column;
      gap: 10px;
    }
    .summary-box li {
      font-family: 'Karla', sans-serif;
      font-size: 16px;
      color: var(--ink);
      padding-left: 30px;
      position: relative;
      line-height: 1.5;
    }
    .summary-box li::before {
      content: '→' !important;
      position: absolute;
      left: 0;
      color: var(--gold);
      font-weight: 700;
    }

    /* =========================================
       HEADINGS
    ========================================= */
    .article-body h2 {
      font-family: 'Prata', serif;
      font-size: clamp(1.6rem, 3.5vw, 2.1rem);
      font-weight: 700;
      line-height: 1.2;
      color: var(--ink);
      margin: 56px 0 20px;
      letter-spacing: -.01em;
    }
    .article-body h2::before {
      content: '';
      display: block;
      width: 36px; height: 3px;
      background: var(--green);
      margin-bottom: 16px;
    }
    .article-body h3 {
      font-family: 'Prata', serif;
      font-size: 1.25rem;
      font-weight: 700;
      font-style: italic;
      color: var(--ink);
      margin: 36px 0 12px;
    }

    /* =========================================
       STATS BLOCK — 3-col grid
    ========================================= */
    .stats-grid {
      display: grid;
      grid-template-columns: repeat(6, 1fr);
      gap: 1px;
      background: var(--border);
      border: 1px solid var(--border);
      border-radius: var(--r);
      overflow: hidden;
      margin: 48px 0;
    }
    .stats-grid>*{
      grid-column: span 2;
    }
    .stats-grid>:nth-child(3n+4):last-child,
    .stats-grid>:first-child:last-child{
      grid-column: span 6 !important;
    }
    .stats-grid>:nth-child(3n+4):nth-last-child(2),
    .stats-grid>:nth-child(3n+5):last-child,
    .stats-grid>:nth-child(2):last-child,
    .stats-grid>:first-child:nth-last-child(2)
    {
      grid-column: span 3 !important;
    }
    .stat-card {
      background: var(--paper);
      padding: 32px 24px;
      text-align: center;
    }
    .stat-card__num {
      font-family: 'Prata', serif;
      font-size: clamp(2rem, 4vw, 2.8rem);
      font-weight: 900;
      color: var(--green);
      line-height: 1;
      margin-bottom: 10px;
    }
    .stat-card__label {
      font-family: 'Karla', sans-serif;
      font-size: 16px;
      color: var(--ink-muted);
      line-height: 1.5;
    }
    .stat-card__source {
      font-family: 'Karla', sans-serif;
      font-size: 0.68rem;
      color: var(--ink-muted);
      margin-top: 8px;
      opacity: .7;
    }

    /* =========================================
       PULL QUOTE
    ========================================= */
    .pull-quote,
    .article-body .step__body blockquote {
      margin: 52px -8px;
      padding: 36px 40px;
      border-top: 2px solid var(--ink);
      border-bottom: 2px solid var(--ink);
      position: relative;
    }
    .pull-quote__text,
    .article-body .step__body blockquote p {
      font-family: 'Prata', serif !important;
      font-size: clamp(1.3rem, 3vw, 1.75rem);
      font-weight: 700;
      line-height: 1.35;
      color: var(--ink);
      font-style: italic;
	  margin-bottom: 0 !important;
    }
    .pull-quote__mark {
      font-family: 'Prata', serif;
      font-size: 5rem;
      line-height: 0;
      color: var(--green-light);
      position: absolute;
      top: 55px; left: 16px;
      pointer-events: none;
    }

    /* =========================================
       HIGHLIGHT CALLOUT
    ========================================= */
    .callout {
      background: var(--green);
      color: white;
      border-radius: var(--r);
      padding: 32px 36px;
      margin: 48px 0;
    }
    .callout__label {
      font-family: 'Karla', sans-serif;
      font-size: 16px;
      font-weight: 500;
      letter-spacing: .1em;
      text-transform: uppercase;
      color: #fff;
      margin-bottom: 12px;
    }
    .callout p {
      font-family: 'Karla', sans-serif;
      font-size: 16px;
      line-height: 1.7;
      color: rgba(255,255,255,.85);
      margin: 0;
    }
    .callout strong { color: #fff; }

    /* =========================================
       BRAND CASE STUDIES — CARD GRID
    ========================================= */
    .case-grid {
      display: grid;
      grid-template-columns: repeat(6, 1fr);
      gap: 20px;
      margin: 40px 0 56px;
    }
    .case-grid>*{
      grid-column: span 3;
    }
    .case-grid>:first-child:last-child,
    .case-grid>:nth-child(2n+3):last-child{
      grid-column: span 6;
    }
    .case-card {
      background: var(--paper);
      border: 1px solid var(--border);
      border-radius: var(--r);
      padding: 28px 26px;
      position: relative;
      overflow: hidden;
      box-shadow: var(--shadow-sm);
      transition: box-shadow .25s, transform .25s;
    }
    .case-card:hover {
      box-shadow: var(--shadow-md);
      transform: translateY(-3px);
    }
    .case-card::before {
      content: '';
      position: absolute;
      top: 0; left: 0;
      width: 100%; height: 3px;
      background: var(--green);
    }
    .case-card__brand {
      font-family: 'Karla', sans-serif;
      font-weight: 500;
      font-size: 0.7rem;
      letter-spacing: .12em;
      text-transform: uppercase;
      color: var(--green);
      margin-bottom: 6px;
    }
    .case-card h3 {
      font-family: 'Prata', serif;
      font-size: 1.1rem;
      font-weight: 700;
      font-style: italic;
      color: var(--ink);
      margin: 0 0 12px;
    }
    .case-card p {
      font-family: 'Karla', sans-serif;
      font-size: 16px;
      line-height: 1.65;
      color: var(--ink-muted);
      margin: 0;
    }

    /* [DESIGN NOTE] Each case card can have a brand logo watermark positioned
       absolutely at bottom-right, at 5% opacity, for subtle branding texture */

    /* =========================================
       NUMBERED STEPS — ADVOCACY SYSTEM
    ========================================= */
    .steps-list {
      display: flex;
      flex-direction: column;
      gap: 0;
      margin: 40px 0 56px;
      counter-reset: step;
    }
    .step {
      display: grid;
      grid-template-columns: 56px 1fr;
      gap: 0 20px;
      padding: 28px 0;
      border-bottom: 1px solid var(--border);
      align-items: start;
    }
    .step:first-child { border-top: 1px solid var(--border); }
    .step__num {
      font-family: 'Prata', serif;
      font-size: 2.2rem;
      font-weight: 900;
      color: var(--green-light);
      line-height: 1;
      padding-top: 4px;
    }
    .step__body h3 {
      font-family: 'Prata', serif;
      font-size: 1.1rem;
      font-weight: 700;
      color: var(--ink);
      margin: 0 0 8px;
      font-style: normal;
    }

    /* =========================================
       PITFALLS — WARNING CARDS
    ========================================= */
    .pitfalls {
      display: flex;
      flex-direction: column;
      gap: 16px;
      margin: 40px 0 56px;
    }
    .pitfall {
      background: var(--paper);
      border: 1px solid var(--border);
      border-left: 4px solid var(--green);
      border-radius: 0 var(--r) var(--r) 0;
      padding: 22px 26px;
    }
    .pitfall__tag {
      font-family: 'Karla', sans-serif;
      font-size: 0.68rem;
      font-weight: 500;
      letter-spacing: .1em;
      text-transform: uppercase;
      color: var(--green);
      margin-bottom: 8px;
    }
    .pitfall p {
      font-family: 'Karla', sans-serif;
      color: var(--ink-muted);
      line-height: 1.65;
      margin: 0;
    }
    .pitfall strong { color: var(--ink); }

    /* =========================================
       SOCIAL LISTENING HIGHLIGHT
    ========================================= */
    .listening-block {
      background: linear-gradient(135deg, #f5f0eb 0%, var(--blush) 100%);
      border-radius: var(--r);
      padding: 40px 36px;
      margin: 48px 0;
    }
    .listening-block__label {
      font-family: 'Karla', sans-serif;
      font-size: 0.72rem;
      font-weight: 500;
      letter-spacing: .1em;
      text-transform: uppercase;
      color: var(--green);
      margin-bottom: 16px;
    }
    .listening-block h3 {
      font-family: 'Prata', serif;
      font-size: 1.3rem;
      font-weight: 700;
      color: var(--ink);
      margin: 0 0 16px;
      font-style: normal;
    }
    .listening-block ul {
      list-style: none;
      display: flex;
      flex-direction: column;
      gap: 14px;
      margin-top: 20px;
    }
    .listening-block ul li {
      font-family: 'Karla', sans-serif;
      font-size: 16px;
      color: var(--ink-soft);
      padding-left: 22px;
      position: relative;
      line-height: 1.6;
    }
    .listening-block ul li::before {
      content: '𖦹';
      position: absolute; left: 0;
      color: var(--green);
      font-size: .65rem;
      top: 5px;
    }

    /* =========================================
       FAQ SECTION
    ========================================= */
    .faq {
      margin: 48px 0 56px;
    }
    .faq-item {
      border-bottom: 1px solid var(--border);
    }
    .faq-item summary {
      cursor: pointer;
      padding: 18px 0;
      font-family: 'Prata', serif;
      font-weight: 500;
      font-size: 1rem;
      color: var(--ink);
      list-style: none;
      display: flex;
      justify-content: space-between;
      align-items: center;
      gap: 16px;
    }
    .faq-item summary::-webkit-details-marker { display: none; }
    .faq-item summary::after {
      content: '+' !important;
      font-size: 1.4rem;
      color: var(--green);
      flex-shrink: 0;
      font-weight: 300;
      transition: transform .2s;
    }
    .faq-item[open] summary::after { transform: rotate(45deg); }
    .faq-answer {
      font-family: 'Karla', sans-serif;
      font-size: 16px;
      color: var(--ink-muted);
      line-height: 1.75;
      padding: 0 0 20px;
    }

    /* =========================================
       NEWSLETTER / CTA SECTION
    ========================================= */
    .newsletter {
      background: var(--ink);
      color: white;
      padding: 80px 24px;
      text-align: center;
      margin: 0;
    }
    .newsletter h2 {
      font-family: 'Prata', serif;
      font-size: clamp(1.8rem, 4vw, 2.6rem);
      font-weight: 900;
      color: white;
      margin-bottom: 14px;
    }
    .newsletter h2::before { display: none; }
    .newsletter p {
      font-family: 'Karla', sans-serif;
      font-size: 1rem;
      color: rgba(255,255,255,.6);
      max-width: 480px;
      margin: 0 auto 32px;
      line-height: 1.65;
    }
    .newsletter-form {
      display: flex;
      gap: 12px;
      max-width: 440px;
      margin: 0 auto;
      flex-wrap: wrap;
      justify-content: center;
    }
    .newsletter-form input {
      flex: 1;
      min-width: 240px;
      padding: 14px 18px;
      border-radius: var(--r);
      border: 1px solid rgba(255,255,255,.2);
      background: rgba(255,255,255,.08);
      color: white;
      font-family: 'Karla', sans-serif;
      font-size: 0.95rem;
      outline: none;
    }
    .newsletter-form input::placeholder { color: rgba(255,255,255,.35); }
    .newsletter-form input:focus { border-color: var(--green-light); }
    .newsletter-form button {
      padding: 14px 28px;
      background: var(--green);
      color: white;
      font-family: 'Karla', sans-serif;
      font-weight: 500;
      font-size: 0.92rem;
      border: none;
      border-radius: var(--r);
      cursor: pointer;
      transition: background .2s;
      white-space: nowrap;
    }
    .newsletter-form button:hover { background: var(--green-dark); }

    /* =========================================
       CTA COMPACTO BLOCK
    ========================================= */
    .cta-blog-content{
      padding: 35px;
      background: var(--azul-xinalani);
      border-radius: 5px;
      display: grid;
      grid-template-columns: 1fr 250px;
      align-items: center;
    }
    .cta-blog-content .cta-message p{
      color: #fff;
      margin: 0;
      font-family: 'Prata', serif;
      font-size: 1.1rem;
    }
    .cta-blog-content .cta-button{
      text-align: right;
    }
    .cta-blog-content .cta-button a{
      padding: 10px 15px;
      background: #cd7c26;
      border-radius: 5px;
      color: #fff;
      font-family: 'Karla', sans-serif;
      font-size: 16px;
    }
    .cta-blog-content .cta-button a:hover{
      background: #fff;
      color: #cd7c26;
      text-decoration: none;
    }

    /* =========================================
       CONCLUSION CTA BLOCK
    ========================================= */
    .cta-block {
      background: linear-gradient(135deg, var(--green) 0%, var(--green-dark) 100%);
      border-radius: var(--r);
      padding: 48px 40px;
      text-align: center;
      margin: 56px 0 0;
      position: relative;
      overflow: hidden;
    }
    .cta-block::before {
      content: '"';
      position: absolute;
      font-family: 'Prata', serif;
      font-size: 18rem;
      color: rgba(255,255,255,.05);
      top: -40px; right: -20px;
      line-height: 1;
      pointer-events: none;
    }
    .cta-block h2 {
      font-family: 'Prata', serif;
      font-size: clamp(1.5rem, 3.5vw, 2rem);
      font-weight: 900;
      color: white;
      margin-bottom: 14px;
      position: relative;
    }
    .cta-block h2::before { display: none; }
    .cta-block p {
      font-family: 'Karla', sans-serif;
      font-size: 1rem;
      color: rgba(255,255,255,.8);
      max-width: 500px;
      margin: 0 auto 28px;
      line-height: 1.65;
      position: relative;
    }
    .cta-btn {
      display: inline-block;
      padding: 15px 34px;
      background: white;
      color: var(--green-dark);
      font-family: 'Karla', sans-serif;
      font-weight: 500;
      font-size: 0.95rem;
      border-radius: var(--r);
      position: relative;
      transition: opacity .2s, transform .2s;
    }
    .cta-btn:hover { opacity: .92; transform: translateY(-1px); text-decoration: none; }

    /* =========================================
       AUTHOR BIO
    ========================================= */
    .author-bio {
      display: flex;
      gap: 20px;
      align-items: flex-start;
      padding: 36px 0;
      border-top: 1px solid var(--border);
      border-bottom: 1px solid var(--border);
      margin: 48px 0;
    }
    .author-bio__avatar {
      width: 60px; height: 60px;
      border-radius: 50%;
      background: linear-gradient(135deg, var(--blush), var(--green-light));
      flex-shrink: 0;
      display: flex;
      align-items: center;
      justify-content: center;
      font-family: 'Prata', serif;
      font-size: 1.4rem;
      font-weight: 700;
      color: var(--green-dark);
    }
    .author-bio__name {
      font-family: 'Karla', sans-serif;
      font-weight: 500;
      font-size: 1rem;
      color: var(--ink);
      margin-bottom: 4px;
    }
    .author-bio__role {
      font-family: 'Karla', sans-serif;
      font-size: 0.8rem;
      color: var(--ink-muted);
      margin-bottom: 8px;
    }
    .author-bio__text {
      font-family: 'Karla', sans-serif;
      font-size: 0.88rem;
      color: var(--ink-muted);
      line-height: 1.65;
      margin: 0;
    }

    /* =========================================
       TAGS
    ========================================= */
    .tags {
      display: flex;
      flex-wrap: wrap;
      gap: 8px;
      margin: 32px 0;
    }
    .tag {
      font-family: 'Karla', sans-serif;
      font-size: 0.75rem;
      font-weight: 500;
      padding: 5px 13px;
      border-radius: 20px;
      background: var(--paper);
      border: 1px solid var(--border);
      color: var(--ink-muted);
      transition: border-color .2s, color .2s;
    }
    .tag:hover { border-color: var(--green); color: var(--green); text-decoration: none; }

    /* =========================================
       DESIGN NOTES (visible only in this demo)
    ========================================= */
    .design-note {
      display: none; /* Toggle to 'block' to see design notes in dev */
    }

    /* =========================================
       RESPONSIVE
    ========================================= */
    @media (max-width: 1200px) {
      .container { max-width: 760px; }
    }
    @media (max-width: 640px) {
      .stats-grid        { grid-template-columns: 1fr; }
      .case-grid         { grid-template-columns: 1fr; }
      .author-bio        { flex-direction: column; }
      .pull-quote        { margin: 40px 0; padding: 28px 24px; }
      .topbar__breadcrumb { display: none; }
      .hero              { padding: 80px 20px 70px; }
      .step              { grid-template-columns: 1fr; }
      .cta-block         { padding: 40px 24px; }
      .pull-quote__text,
      .article-body .step__body blockquote p{ font-size: 1rem; }
      .pull-quote,
      .article-body .step__body blockquote{ padding: 25px 30px; }
      .hero h1{ font-size: 2rem; }
      /*-- Bloque cta compacto --*/
      .cta-blog-content  { grid-template-columns: 1fr; text-align: center;}
      .cta-blog-content .cta-button{ text-align: center; margin-top: 20px; }

    }

    /* =========================================
       ANIMATIONS
    ========================================= */
    @keyframes fadeUp {
      from { opacity: 0; transform: translateY(20px); }
      to   { opacity: 1; transform: translateY(0); }
    }
    .hero__tag, .hero h1, .hero__sub, .hero__meta {
      animation: fadeUp .7s ease both;
    }
    .hero h1        { animation-delay: .1s; }
    .hero__sub      { animation-delay: .2s; }
    .hero__meta     { animation-delay: .3s; }

    /* Scroll-reveal via Intersection Observer (JS below) */
    .reveal {
      opacity: 0;
      transform: translateY(24px);
      transition: opacity .6s ease, transform .6s ease;
    }
    .reveal.visible {
      opacity: 1;
      transform: translateY(0);
    }